Privacy Policy

1. Scope of this Privacy Policy

This Privacy Policy applies to information we collect through:

• the Aaku website;
• the Aaku mobile applications;
• your communications with us; and
• any related products, tools, features, content, and services we provide.

This Privacy Policy does not apply to third-party websites, apps, products, or services that are not operated by us, even if they are linked from or integrated with the Services.

2. What Aaku does

Aaku provides a travel companion service that helps users create, adapt, organize, and follow travel itineraries and receive context-aware trip assistance before and during travel.

Because the Services involve itinerary generation, trip organization, preferences, and location-aware features, we may process information you provide directly, information generated through your use of the Services, and certain device or location data as described below.

3. Information we collect

A. Information you provide directly. This may include:

• your name;
• email address;
• phone number;
• login credentials or authentication information;
• profile information;
• account preferences;
• travel preferences and interests;
• trip details, such as destinations, dates, pace, interests, companions, dietary preferences, accessibility needs, must-do items, and avoid items;
• itinerary content you create, edit, save, or import;
• messages, prompts, requests, and other content you submit to Aaku;
• survey responses, feedback, or support communications; and
• any other information you choose to provide.

B. Information collected automatically. When you use the Services, we may automatically collect certain technical and usage information, such as:

• device type;
• operating system;
• browser type;
• app version;
• IP address;
• language and time zone;
• device identifiers;
• approximate location inferred from IP address;
• app events, feature interactions, and usage logs;
• crash reports, diagnostics, and performance data; and
• referral data and basic analytics information.

C. Location information. If you grant permission, we may collect your foreground location while you are actively using the app or relevant Service features.

We use location data to support location-aware trip guidance, help you understand where you are in relation to your itinerary, and improve journey execution features.

We do not collect precise location in the background unless we clearly disclose that separately and obtain any required consent.

D. Content you import or upload. You may choose to provide trip-related content such as:

• notes;
• screenshots;
• pasted text;
• itinerary content;
• planning inputs; and
• other travel-related materials.

We process this information to provide the Services, including itinerary generation, trip refinement, summaries, organization, and contextual assistance.

E. Information from third parties. If you sign in using a third-party service such as Google, we may receive certain information from that provider, subject to your settings with that provider and the permissions you grant.

This may include your name, email address, profile identifier, and basic account profile information.

4. How we use your information

We may use your information to:

• provide, operate, maintain, and improve the Services;
• create and manage your account;
• authenticate users and secure accounts;
• generate, organize, adapt, and present itineraries;
• provide trip planning and context-aware trip assistance;
• process your prompts, requests, changes, and support inquiries;
• personalize your experience;
• remember your preferences and trip context;
• support location-based and journey-execution features;
• communicate with you about your account, trips, updates, and support matters;
• send important notices, such as changes to our terms, policies, or features;
• monitor usage, debug issues, and improve performance and reliability;
• detect, investigate, prevent, and address fraud, abuse, misuse, security incidents, or other harmful activity;
• enforce our legal terms and protect our rights;
• comply with legal obligations; and
• perform other purposes disclosed to you at the time of collection.

5. AI and itinerary-related processing

Aaku uses software systems, including automated systems and AI-supported functionality, to help generate, revise, organize, and explain itineraries and trip content.

This means that information you submit, such as trip details, preferences, prompts, edits, and imported content, may be processed to:

• generate suggested itineraries;
• revise trip structures;
• provide travel recommendations;
• answer questions about a trip;
• summarize or organize trip content; and
• support in-product companion features.

AI-generated or automated outputs may not always be accurate, complete, or suitable for every situation. Users remain responsible for reviewing itineraries, checking important real-world details, and exercising independent judgment during travel.

6. Legal bases for processing

Where applicable law requires a legal basis for processing personal information, we may rely on one or more of the following:

• performance of a contract with you;
• your consent;
• our legitimate interests, such as operating and improving the Services, preventing fraud, and securing the Services; and
• compliance with legal obligations.

7. How we share information

We do not sell your personal information in the ordinary meaning of the word "sell."

We may share information in the following circumstances:

A. Service providers. We may share information with vendors, contractors, cloud providers, analytics providers, customer support tools, communications providers, authentication providers, and other service providers that process information on our behalf.

B. Business transfers. We may disclose information as part of an actual or proposed merger, acquisition, financing, investment, asset sale, reorganization, bankruptcy, dissolution, or similar corporate transaction.

C. Legal and safety reasons. We may disclose information where reasonably necessary to:

• comply with applicable law, regulation, legal process, or governmental request;
• enforce our terms or policies;
• detect, investigate, or prevent fraud, abuse, security issues, or illegal activity; or
• protect the rights, property, safety, users, or integrity of Aaku, the Services, or others.

D. With your direction. We may share information when you ask us to, direct us to, or otherwise consent to the sharing.

E. Aggregated or de-identified information. We may use and disclose aggregated, anonymized, or de-identified information that does not reasonably identify you, where permitted by law.

8. Data retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• provide the Services;
• maintain your account;
• preserve trip history and related records;
• comply with legal, tax, accounting, or regulatory obligations;
• resolve disputes; and
• enforce our agreements.

Retention periods may vary depending on the nature of the information, the sensitivity of the data, whether the information is needed for service functionality or safety, and applicable legal requirements.

When we no longer need personal information, we will delete, anonymize, or securely store it in a manner permitted by applicable law.

9. Your choices and rights

Depending on where you live, you may have certain rights regarding your personal information, such as the right to:

• access personal information we hold about you;
• correct inaccurate information;
• request deletion of your information;
• object to or restrict certain processing;
• withdraw consent where processing is based on consent; and
• request portability of certain information.

You may also:

• update certain account information from within the Services;
• control device permissions, including location permissions, through your device settings; and
• contact us to request help with privacy-related matters.

We may need to verify your identity before fulfilling certain requests. We may also retain certain information where required or permitted by law.

10. Account deletion

You may request deletion of your account by using the in-app deletion feature, if available, or by contacting us at the contact details below.

Deleting your account may result in deletion or deactivation of your profile, trip history, itineraries, preferences, and related information, subject to any information we need to retain for legal, security, fraud-prevention, backup, or compliance purposes.

11. Cookies and similar technologies

Our website and online services may use cookies, SDKs, pixels, local storage, and similar technologies to:

• keep you signed in;
• remember preferences;
• measure traffic and usage;
• improve functionality;
• understand performance; and
• support security and fraud prevention.

Where required by law, we will request consent for non-essential cookies or similar technologies.

You can often control cookies through your browser settings. Please note that disabling certain technologies may affect the functionality of the Services.

12. Third-party services and links

The Services may contain links to third-party sites, apps, maps, travel content, authentication systems, or other services. We are not responsible for the privacy practices of third parties.

Your use of third-party services is subject to the terms and privacy policies of those third parties.

13. International data transfers

We may process and store information in countries other than the country where you live.

Where required by applicable law, we will use appropriate safeguards for cross-border transfers of personal information.

14. Data security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no system can be guaranteed to be completely secure. You are responsible for using strong credentials, protecting your devices, and notifying us promptly if you suspect unauthorized access to your account.

15. Children's privacy

The Services are not directed to children under the age at which they may lawfully consent to data processing under applicable law, and are not intended for use by children without appropriate authorization where required.

If you believe a child has provided personal information in violation of applicable law, please contact us so we can review and take appropriate steps.

16. Region-specific disclosures

Depending on where users are located, additional disclosures or rights may apply under laws such as the GDPR, UK GDPR, CCPA/CPRA, or other applicable privacy laws.

If needed, Aaku may publish supplemental privacy notices for specific jurisdictions.

17. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

If we make material changes, we will take reasonable steps to provide notice, such as updating the date above, posting notice through the Services, or providing other notice where appropriate.

Your continued use of the Services after an updated Privacy Policy becomes effective means you acknowledge the updated policy, to the extent permitted by law.

18. Contact us

If you have questions or requests about this Privacy Policy or our privacy practices, contact us at the details below.

Contact details

Aaku / Aakar Labs LLP

Email: help@aaku.ai

Address: SF-1 Kanha Apartment, R-3/11 Rajnagar Ghaziabad, 201002, UP, India

Website: aaku.ai